In this episode, we welcome Juliana Marulanda to shed light on the myriad challenges agencies often encounter as they hit different revenue benchmarks, and the strategies that can help them break these ceilings by leveraging the right resources.
Juliana and Johnny embark on an in-depth discussion about reducing the growing pains inherent in scaling marketing agencies, and the dynamic journey of transitioning from an operator to a CEO, and eventually, an investor. They talk about how marketing strategies inevitably need to evolve as agencies expand, and they discuss the often neglected component in marketing - management technology.
Juliana shares valuable insights on the pillars of process, which are integral to any successful agency. They delve into the importance of delivering consistent client results through solid processes, focusing particularly on the 'Four Pillars of Process.'
One of the most exciting parts of their conversation is diagnosing what Juliana calls 'Founder-itis,' a growth bottleneck that can hinder an agency's potential. They discuss how important it is for the Subject Matter Expert to effectively 'download their brain,' which means transferring their unique knowledge to the team for the agency's continued success.
The episode also touches upon the strategic use of White Label services and its impact on business growth. Lastly, Juliana imparts some quick, actionable tips for enhancing your business operations and profitability.
Don't miss out on this engaging conversation, packed with a wealth of insights and practical advice that can revolutionize the way you run and grow your agency.
Handy Links:
Free Training: The Simplified Agency
Discover the new way to create more profit from your agency and have more time with your family.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
Building your future org chart will help you identify the roles required to build the company of your dreams, and make a plan for...
We have a MAJOR announcement....Drum roll please... Our coaching team is expanding! We now have a team of 6 coaches at Agency Mavericks and...
We asked for some feedback in the group recently, asking what you would like us to cover and we received some excellent suggestions! Huge...